In this study, we explain the role of intrinsic motivations in systems use and propose the hedonic-motivation system adoption model (HMSAM) to improve the understanding of HMS adoption.

Growth in HMS sales has outperformed utilitarian-motivation systems (UMS) sales for more than a decade, generating billions in revenue annually yet IS research focuses mostly on UMS. Hedonic-motivation systems (HMS)-systems used primarily to fulfill users’ intrinsic motivations-are the elephant in the room for IS research.